Tim Reid - The Ideas Guy - Mentor Moments Episode #08

 

Tim Reid of the Small Business Big Marketing Podcast show

Tim Reid host of the Small Business Big Marketing Podcast is here to give yoga professionals smart tips to market their business.

Tim is the host and founder of Australia’s two #1   Marketing Podcasts (Small Business Big Marketing & Freedom Ocean) – both of which constantly find their way in to the Top 3 of the world’s largest podcast directory … the Apple iTunes store.

Tim comes armed with some great credentials and 20 years of Marketing experience, including Account Management at Clemenger BBDO (Australia’s largest advertising agency at the time), as Marketing Manager at Flight Centre (Australia’s largest travel network) and at Smorgon Steel (Australia’s largest recyclers of scrap metal) … . He also spent 18-months at Reach Youth project managing their biggest corporate event ever, raising over $600,000.

He’s fun, full of energy and he is The Ideas Guy.

Listen up!  this is a short and sweet 30 minute interview, I ask Tim:

  • What do you mean when you say “know your why”
  •  4 marketing must do’s on a mini budget.
  •  Do you find that successful marketers work to a plan?
  •  I’m a big fan of your Small Business Big Marketing podcast what do the guests get from participating in the interviews?
  •  I have heard you say that advertising doesn’t work what about online advertising – what’s your opinion on ROI.

 Listen here or subscribe in Itunes for convenient access.
For those  who like to scan to find out the  essence of the interview, here is a summary of the Marketing Juice Tim’s shared for you.

Tim’s starting point for marketing is always BRAND. He says a good brand creates an emotional attachment with your prospects. To create that emotional engagement it’s important to know why you do what you do.

WHY do you do what you do?  Check out Simon Sineks TED talk on the topic Start with Why

I ask Tim for 4 “must do’s” on a mini budget,  in true Timbo style he gives us more more than just 4….

  •   Get your Brand fundamentals and message right.

Your verbal message is so important. Show you clients you understand their problems, pains and issues. Be a problem solver.

Get a professional writer on your virtual marketing team.  Get your message right, that says what you do, how you do and why do you do it.

  • Get clear on who your “best mates” are – who is that group of people who have the highest propensity to buy from you. Tim says not demographically but emotionally –  know what problem you are solving for them.

If you are looking to get some copy written check out these resources:

 

  •  Define the 3- 5 key personality traits that you would love your customers and prospects to describe you as. What’s your brands personality trait?
  • Clarify the 3-5 key messages you go out with every time someone asks what you do in your business. Get your key message clear so you don’t make it up each time.
  • Website fundamentals: Create a WordPress site with good functionality. Write your content with your brand fundamentals and key messages in mind. The website is the place where the most information you offer can live. Be able to build a list. (Namaste light, Mailchimp) We are who Google says we are! People are checking you and your business website out so make sure the information (and images) is of the highest quality.
  •  Don’t be shy to promote your self. Create a Podcast, video marketing, write a book, network and do key note speaking.
  • Get your pitch right. So you can tell people “what do you do” so it gets their attention.
  • Here’s a little Tim tip: A simple way of pitching – When someone asks you what you do,  ask them what they do so you can frame what you do to meet their needs.

Here is my interpretation of this tip…”You know how (builders) find it really hard to (bend over comfortably) Well I have this yoga program that helps them to feel (more mobile and less stiff in the back).

  • Have a strong call to action. Tell you prospects what to do to engage with you.

Tim has amazing guests on his podcasts I asked him What’s in it for a guest on a podcast show? He tells us being a guests can result in  new and exciting opportunities:

  1. Articles in print media and blogs,
  2. Connections to others of influence
  3. Opportunities to do joint ventures.
  4. Business opportunities
  5. Publicity

Tim tells us  advertising can be a mine field. To create effective advertising you need to consider the variables including:-

  • The right publication
  • The right position
  • Color or black and white
  • Photos or illustrations or no  images at all
  • A eye catching headline
  • Long copy or short copy
  • A strong call to action
  • Offer or just branding

 

What about online marketing? Tim explains the “re-marketing” strategy. But you have to listen to the podcast for this tip.

We have a chat about Social Media – I want to know, does it always return the investment? Tim explains his social media strategy; here’s a summary:-

  • Linked in – Getting connected.
  • Pinterest – Graphic visualising of his show content.
  • Facebook – Fun marketing stuff to share
  • Twitter – Broadcast whats happening
  • You Tube – Listener questions, demonstrations

 

Tim’s book Cha Ch’ing was written before social media came into the marketing mix. You can find it on Tim’s consulting website at www.theideasguy.com  its full of non social media Cha Ching by Tim Reid, The Ideas Guyideas, wow thats radical!…49 offline tactics to market your business.

Listen to how other small business owners market their dreams GREAT interviews with SPECTACULAR marketers.

To find out more about Tim Reid visit his website. http://www.smallbusinessbigmarketing.com

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